Digital Marketing
Spending on ads without a plan burns budget. We build campaigns around a clear goal, reach the right audience, and report on what each pula returns, so you always know what is working and what to do next.
Orsubmit a project brief,request a discovery session, or justask a question.
What this service includes
A clear scope, agreed with you up front. We tailor the detail to your project.
- Campaign strategy and planning
- Paid social and search ads
- Audience targeting
- Ad creative and copy
- Budget management
- Results reporting
Our social media work
Social Media
Botswana Healthcare Excellence Awards
Social media strategy and campaign
Social media strategy and launch campaign for a national healthcare awards programme.
View case study
Social Media
Dental Excellence Academy
Workshop campaign
Campaign to fill an orthodontic training workshop for dental professionals.
View case study
Social Media
Mbikiwa Legal Practice
Social media content design
An ongoing social media content series for a Gaborone law firm.
View case study
Social Media
Mall of Maun
20,000+ organic followers in two weeks
The soft-opening campaign that grew the Facebook page by more than 20,000 organic followers in two weeks.
View case study
Social Media
The Civic Chapter
Volunteer Masterclass campaigns
Digital advocacy and event campaigns, including the Volunteer Masterclass series.
View case study
Social Media
Ether Institute
Page management across LinkedIn, Facebook, Instagram
Ongoing page management and content design across three platforms.
View case studyWhat you get working with Digital Thread
Based in Gaborone, working across Botswana
We're not a foreign agency working remotely. We're on the ground, and we understand the local market.
One in-house team, start to finish
Design, development, and strategy sit under one roof, so nothing gets lost between separate contractors.
Real work across Botswana's sectors
From hospitality and retail to healthcare and education, our portfolio spans the businesses that make up Botswana.
You deal directly with the people doing the work
No account manager relaying messages. You speak to the team building your project.
A simple, honest process
Understand
We start by understanding your business, your goal, and the people you want to reach.
Deliver
We do the work, keep you updated, and check in with you along the way.
Support
We hand over cleanly and stay available for whatever comes next.
Related services
Questions about digital marketing
Ready to move forward with Digital Marketing?
Pick how you would like to start. Every route reaches our team, and we reply with clear next steps, a timeline, and a price.
Request a quote
Know what you need? Tell us the scope and we will send a clear, itemised quote.
StartSubmit a project brief
Have a project in mind? Share the detail and we will shape it into a plan.
StartRequest a discovery session
Not sure where to start? Let us help you find the right first step.
StartBook a consultation
Ready to talk? Pick a time and how you would like to meet.
StartTalk to Digital Thread
Met us at Stall 13? Leave your details and we will follow up.
StartTalk to Digital Thread
Met us at the Expo? Leave your details and we will follow up.
StartGeneral enquiry
Just want to ask a question? Send us a message and we will reply.
Start