Mall of Maun
The soft-opening campaign that grew the Facebook page by more than 20,000 organic followers in two weeks.
- Client
- Mall of Maun
- Industry
- Retail and property
- Year
- 2024
Mall of Maun is one of the largest retail destinations in Maun. For its opening, we ran the full social media campaign, from the countdown that built anticipation to the launch-day content. We designed a daily countdown series, brand covers, and post templates, and we produced a voiceover for the opening with voiceover artist MsAbbey. The campaign grew the Facebook page by more than 20,000 organic followers in two weeks, with no paid follower tricks.
What we did
- 01 Social media strategy
- 02 Countdown campaign design
- 03 Launch-day content
- 04 Voiceover production
What it delivered
- More than 20,000 organic followers in two weeks
- A daily countdown that built real anticipation
- A consistent brand across every post
- A professional opening voiceover
Tools used
The work
/
Listen
Mall of Maun opening voiceover
Voiceover by MsAbbey
More social media

Social Media
Botswana Healthcare Excellence Awards
Social media strategy and campaign
Social media strategy and launch campaign for a national healthcare awards programme.
View case study
Social Media
Dental Excellence Academy
Workshop campaign
Campaign to fill an orthodontic training workshop for dental professionals.
View case study
Social Media
Mbikiwa Legal Practice
Social media content design
An ongoing social media content series for a Gaborone law firm.
View case study