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Digital Thread
A campaign story

Mall of Maun

The soft-opening campaign that grew the Facebook page by more than 20,000 organic followers in two weeks.

Client
Mall of Maun
Industry
Retail and property
Year
2024
Social Media ManagementGraphic DesignAdvertising CampaignsVideo Graphics
Social MediaMall of Maun
The brief

Mall of Maun is one of the largest retail destinations in Maun. For its opening, we ran the full social media campaign, from the countdown that built anticipation to the launch-day content. We designed a daily countdown series, brand covers, and post templates, and we produced a voiceover for the opening with voiceover artist MsAbbey. The campaign grew the Facebook page by more than 20,000 organic followers in two weeks, with no paid follower tricks.

02

What we did

  1. 01Social media strategy
  2. 02Countdown campaign design
  3. 03Launch-day content
  4. 04Voiceover production
Mall of Maun work
03 — The impact

What it delivered

  • More than 20,000 organic followers in two weeks
  • A daily countdown that built real anticipation
  • A consistent brand across every post
  • A professional opening voiceover

Tools used

Adobe PhotoshopAdobe IllustratorMeta (Facebook, Instagram)
04

The work

Mall of Maun

/

Listen

Mall of Maun opening voiceover

Voiceover by MsAbbey

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