Botswana Healthcare Excellence Awards
Social media strategy and launch campaign for a national healthcare awards programme.
- Client
- Botswana Healthcare Excellence Awards
- Industry
- Healthcare and events
- Year
- 2024
The Botswana Healthcare Excellence Awards (BOHEA) set out to recognise the people and institutions raising the standard of healthcare in Botswana. We were brought in to build the awards' social media presence from the ground up, introduce the programme to the public, and keep healthcare workers engaged through to the event. We developed the social media strategy and produced a run of campaign graphics, from the brand reveal through to lighter posts that celebrated the everyday work of healthcare staff.
What we did
- 01 Social media strategy
- 02 Launch and reveal campaign
- 03 Ongoing content design
- 04 Community engagement
What it delivered
- A clear social media strategy for the awards
- A consistent campaign identity across every post
- A public reveal that built early awareness
- An engaged audience of healthcare workers and partners
Tools used
The work
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