Marketing Capability Building

This is not a lecture series. By the end of six weeks, your business has an actual marketing department, even if it is a department of one, run by someone who understands how to plan and run it.

• Marketing fundamentals, and how marketing actually connects to sales
• Understanding your market: who your customers are and why they'd choose you
• Positioning and messaging: what you stand for, said consistently everywhere
• Marketing planning, instead of ad hoc activity with no plan behind it
• The full channel mix: sales support, print and physical collateral, field marketing, referrals and partnerships, events, and digital channels, each in its place
• Content planning and creation, for print and digital use alike
• Campaign planning: a coordinated push, not isolated posts or one-off visits
• Lead generation and follow-up, so attention turns into an actual enquiry
• Analytics and reporting, and how to judge honestly whether something is working

Training does not end when the sessions do. Your team does the real, ongoing work, and we review it before it goes out, whether that is a social post, a print flyer, a sales script for a door-to-door visit, or a stand for an event. Contact starts weekly and tapers as independence builds.

• They build the plan and content, we review before it goes live
• They plan a campaign or advert, we help refine it before it runs
• They prepare a report, we help them read and improve it
• A problem comes up, they have someone to bring it to
• A monthly checkpoint naming what has moved from “needs review” to “they own this now”

Once your team is genuinely running things themselves, we stay on as an external strategic partner, not a supervisor: a lighter, ongoing relationship for whenever you need a second opinion.

• Regular strategy sessions
• Campaign and plan reviews on request
• Performance reporting, interpreted in plain language for management
• Guidance whenever a new channel, promotion, or opportunity comes up

Specialist execution capacity, available any time, quoted and delivered separately rather than folded into training or support.

• Graphic design and print collateral
• Photography and video production
• Social media management and content production
• Website development and management
• Paid advertising and campaign execution
• Branding and other specialist marketing work