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Digital Thread
A design story

Sketch to Wear

Hand-rendered branding for CPUT's Sketch to Wear design contest and fashion show.

Client
Cape Peninsula University of Technology (CPUT)
Industry
Education and events
Year
2019
Graphic Design Advertising Campaigns

In collaboration with Campus Concepts

Graphic Design Sketch to Wear
The brief

Sketch to Wear was a design contest and fashion show at the Cape Peninsula University of Technology, where students designed faculty-branded clothing. We created the whole look by hand, from the hand-rendered Sketch to Wear lettering to the contest posters, entry form, flyers, and event tickets, giving the campaign an energetic street-art feel.

02

What we did

  1. 01 Hand-rendered lettering
  2. 02 Poster design
  3. 03 Flyer and entry form
  4. 04 Event tickets
Sketch to Wear work
03 — The impact

What it delivered

  • A bold, hand-drawn campaign identity
  • A full set of event collateral
  • An energetic look that spoke to students

Tools used

Procreate Adobe Illustrator Adobe Photoshop
04

The work

Sketch to Wear

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Hand-Rendered Lettering
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