A design story
Saleema Initiative
A dignified logo concept for an African Union campaign to end FGM.
- Client
- African Union (design contest)
- Industry
- Advocacy and non-profit
- Year
- 2019
Graphic Design
In collaboration with Campus Concepts
Graphic Design 
The brief
The Saleema Initiative is an African Union campaign to end Female Genital Mutilation in Africa. We created a logo submission for the Union's design contest, built around figures standing together in protection and solidarity, in a dignified African palette.
02
What we did
- 01 Logo concept
- 02 Design contest submission
03 — The impact
What it delivered
- A dignified, meaningful mark
- A concept built on solidarity and protection
- A considered entry for an African Union contest
Tools used
Adobe Illustrator
04
The work
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