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Digital Thread
A design story

Arise My Africa Beverages

End-to-end brand, packaging, and advertising for a kombucha drinks range.

Client
Arise My Africa (Melinda Group)
Industry
Beverages
Year
2019
Graphic DesignAdvertising Campaigns

In collaboration with

Graphic DesignArise My Africa Beverages
The brief

Arise My Africa is a kombucha and herbal drinks brand from Limpopo Province, South Africa. We developed the brand end to end, from the bird logo and identity to packaging for the kombucha and moringa range, then ran the advertising across launch posters, large-format store branding, billboards, and a full social and influencer campaign under the line Drink Better. The work covered graphic design, branding, art direction, and copywriting.

02

What we did

  1. 01Brand identity
  2. 02Packaging design
  3. 03Launch and seasonal campaigns
  4. 04Large-format and billboard advertising
  5. 05Social and influencer campaigns
Arise My Africa Beverages work
03 — The impact

What it delivered

  • A distinctive brand identity
  • Packaging across the product range
  • A campaign that ran from shelf to billboard
  • A coordinated social and influencer push

Tools used

Adobe IllustratorAdobe PhotoshopAdobe InDesign
04

The work

Arise My Africa Beverages

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